Creative & AI Solutions Designer
I build practical systems for small teams — AI assistants, client portals, reporting and document tools, and print-ready publications. AI handles the production; the judgement calls stay with me.
01 Services
Two things I do most: AI assistants that answer for you, and document and reporting systems that only have to be built once. Design, web and content work sits around both, so everything looks and sounds like you.
Core offer 01
Custom AI support assistants built on your knowledge base and tuned to your brand voice — with human escalation and human-approved learning. Plus automations that quietly remove repetitive admin and marketing tasks.
Core offer 02
Reports, publications and document tools built from one source — so a web version and a print-ready PDF stay in step, and a late change to a number is a single edit. Handed off editable, so your team can amend without coming back to me.
so everything you ship looks and sounds on-brand — design, web, and content built around the core work.
Websites, dashboards, business tools, and custom chat apps — designed to look great and do real work. Practical digital experiences that put AI to use where it genuinely helps.
Visual identity and the marketing collateral that brings it to life — posters, brochures, reports, presentations, signage, and digital assets. A consistent, professional look across every touchpoint.
Social strategy, content planning, and community management that grow an audience and sound like you — now supercharged with AI-assisted content to keep the feed consistent without the grind.
02 Selected Work
The Problem
Client work was scattered across email, DMs, and shared drives — replies slowed to a crawl whenever I was heads-down on other work, and key decisions got lost in the scroll.
My Role
Designer & full-stack builder — product design, React front end, Supabase back end, and tuning KAI's voice and guardrails.
The Solution
I designed and built KAI Works: an invite-only client workspace where each client shares one private thread with me — messages, files, and pinned decisions in a single calm room. An AI assistant, KAI, answers in my voice when I'm away, clearly labeled, and hands anything real — prices, dates, commitments — straight back to me.
The Outcome
One working thread per client instead of scattered inboxes, instant on-brand replies even when I'm offline, and saved decisions that stay findable — a productized way of working I can invite every new client into.
The Problem
A Johannesburg dental practice had no website and no consistent identity. Patients left appointments with printed care sheets, and anything sent afterwards went out as loose attachments — with two audiences to serve at once: prospective patients arriving from search, and existing patients needing their instructions on a phone, without a login.
My Role
Branding, content, structure and build — identity, the single-page site, the patient document workflow, and the site assistant.
The Solution
I set the brand — name, mark, blue-led palette and type system — then applied it unchanged across the site, the patient documents and the social preview. Patient documents moved from an open page to locked links: the practice selects the sheets to send, enters the patient's name and prescription, and generates a short link showing only those sheets, each headed “Prepared for [name].” A site assistant answers visitor questions from the practice's own services, hours and FAQ content — rewritten from keyword matching to a language model so paraphrased questions still land on the right answer.
The Outcome
The practice is live with its own identity, a working enquiry and booking path, and a document workflow that sends each patient a private link instead of a printed stack — issued in under a minute, without touching code.
The Problem
The group's ownership lived in a dense structure spreadsheet — accurate, but almost impossible to read or present. Shareholdings, jurisdictions and voting-versus-economic splits were all there, buried in rows. They needed something they could explore, show to a board, and keep current without re-keying the same fact in several documents.
My Role
Design, data and build — information design, the interactive chart, and the reporting documents that read from it.
The Solution
An interactive ownership chart covering 119 entities across 20 jurisdictions — pan, zoom, search, collapse, per-company detail panels, focus mode to isolate any sub-tree, and saved named views. Entities and cap tables are editable in place. One data file is the single source of truth, so a board ownership report, a full entity register and a one-page auditor organisation chart all read from the same numbers.
The Outcome
A 119-entity group that can be explored, presented and exported to PDF, image, CSV or data file — with an edit made once flowing through to every document.
The Problem
Two clients needed substantial print booklets on short timelines: a 43-page inclusive-events guide for church volunteers planning around disability access, and an 89-page booklet for a twelve-day study tour. In both cases the source material was a text document, a folder of photographs, and a previous edition as a reference for tone.
My Role
Content, structure and art direction — the page system for each, visual treatment, copy editing, and the page-by-page review of the build.
The Solution
Both booklets were built on a repeating page system set before any page was laid out. The inclusive-events guide splits into a reading half and a working half — argument and participant needs first, then an eight-stage planning checklist with a coloured tab down the outer edge so a reader can thumb straight to the stage they are in; its typography follows the booklet's own accessibility advice. The tour booklet repeats one spread per day — full-bleed photograph, zebra-striped schedule page, ruled notes page facing — with reference pages sitting either side of the daily run.
The Outcome
132 pages of print-ready publication across the two, each handed off with an editable file so the client can amend details without coming back to me. Both were produced in a single working session; the same work built page by page had previously run into weeks.
The Problem
A premium pet lifestyle brand was fielding the same customer questions over and over, across channels — pulling a small team away from higher-value work and risking slow, off-brand replies.
My Role
AI solutions designer & builder — concept, knowledge base, brand-voice tuning, and the human-escalation workflow.
The Solution
I designed and built Echo: an AI support assistant that answers instantly from a curated knowledge base, stays in the brand's voice, hands off to a human when a conversation needs one, and keeps improving through human-approved responses.
The Outcome
A fully working assistant — answering sizing, order, and stockist questions in the brand's voice, with human escalation. Try the live demo below.
The Problem
Every claim meant a Word template reworked by hand: sections renumbered manually, claim details retyped into the report and again into the photo schedule, headers swapped between site and desk assessments, and page breaks fought until the footer stopped stranding itself. The firm wanted Word's familiarity without the upkeep.
My Role
Design, build and print — document design, editorial tooling, front-end, and the pagination engine underneath it.
The Solution
A capture panel beside a live A4 page — type on the right, watch the report set itself on the left. A custom pagination engine measures real content, places footers and page numbers, and honours forced breaks. Sections can be added, renamed and reordered, renumbering the document and the capture panel together. Report and photo schedule share one capture; photos drop in, downscale, caption and lay out two per page.
The Outcome
The claim is the file. Saving writes a standalone document with text, photos and version history inside — it opens in any browser, emails as one attachment, and reopens exactly as saved. No server, nothing accumulating in the browser.
The Problem
The report had to work in two places at once. Supporters, donors and the school's council expect a document they can read, print and file. Prospective students arrive through the website, where a downloadable file is a dead end.
My Role
Content, structure and art direction — writing and editing the copy, and directing the visual treatment against the client's existing brand system.
The Solution
Written and built as one source rather than designed twice. Nine numbered sections laid out against the school's own brand system. The web version reflows for reading on a phone; the print version paginates to A4 with running footers, a navy cover and section breaks that hold. Figures that appear in more than one place stay in step across both, so a late change to a number is a single edit rather than a hunt.
The Outcome
A 21-page annual report in print and a matching web version, both on brand — produced without an external design engagement.
The Problem
Roughly 60 courses ran on the platform's stock template — generic stock-photo heroes, unstyled course grids, no consistent brand. Student feedback named a specific, fixable problem: PDF course materials and video passwords were hard to find inside lessons.
My Role
UI/UX design, front-end build and technical audit — sequencing fixes around the third-party code already running on the site.
The Solution
I audited the installed toolkit and the live platform page by page, then built a design system from the school's own brand assets and applied it where it would show fastest: site-wide navigation and footer, then a categorised, searchable FAQ page of 44 Q&As across five categories. The 60 lesson pages were solved as a generator rather than 60 manual redesigns — one pilot course built by hand, then a script that reproduces the template from each course's own content.
The Outcome
Navigation, footer and FAQ are live and verified in production. The lesson-page redesign is piloted on a 16-module course with zero validation issues, and built to scale across the other 59 without repeating the design work.
The Problem
A consumer brand needed a consistent, engaging presence across social platforms and a smooth online store to grow awareness and drive sales.
My Role
Social Media Manager & Creative Designer — owning strategy, content, and the storefront end to end.
The Solution
I led social strategy and content creation, managed day-to-day community engagement, ran the e-commerce catalogue and listings, and designed print and in-store visuals that kept the brand cohesive everywhere it appeared.
The Outcome
A recognizable, consistent brand presence across channels, a dependable content engine, and a buying experience that matched the brand's premium feel.
The Problem
An educational institution needed consistent, professional marketing across a constant calendar of events, publications, and channels — with limited resources.
My Role
Publicity & Graphic Designer — the in-house engine behind the brand's public face.
The Solution
I designed the full range of marketing collateral, coordinated marketing for conferences, launches, and courses, managed web and social channels, and ran targeted email campaigns through Mailchimp.
The Outcome
A coherent, recognizable brand presence and a reliable marketing system sustained — and trusted — for over ten years.
The Problem
Plenty of businesses want the benefits of AI but lack the time or technical skills to build practical tools for themselves.
My Role
Designer & no-code builder — turning ideas into working prototypes.
The Solution
Through hands-on building, I've created AI customer-support assistants, custom chat apps with distinct AI personas, AI knowledge-management systems, HTML dashboards and business tools, and workflow automations for creative and admin processes.
The Outcome
A growing toolkit of real, working AI solutions — proof that practical, human-centered AI is well within reach for small teams, not just big budgets.
Branding, marketing collateral, social, and print design collected in one place.
03 About
For over twelve years, I've worked at the meeting point of creativity and technology — designing brands, running marketing and social, and building content systems for educational institutions and consumer brands.
Somewhere along the way I noticed a pattern: talented teams were spending their best hours on repetitive busywork — the same questions, the same posts, the same admin — with little time left for the creative, human work that actually grows a brand.
That's what pulled me into AI. After an intensive Generative AI Bootcamp, I started building real, practical tools — and the work has since run from AI support assistants and client portals to a 119-entity corporate ownership map, a claim reporting tool for a loss adjusting practice, a dental practice's patient document system, and print publications running to hundreds of pages.
I treat AI as a business tool — one that, combined with good design, lets small teams punch far above their weight. AI handles the production; the judgement calls — what goes in, in what order, how it reads — stay with me. My goal is simple: smarter systems, lighter workloads, and work that always feels human.
04 How I Work
Technology should make work feel lighter and more personal.
Plain language and simple systems. If it's hard to understand, it's not done.
AI as a real tool that solves real problems — useful, honest, grounded.
Let the work and the outcomes speak. Confident, never boastful.
05 Contact
Tell me the task you want off your plate, and I'll tell you how I'd build it.
Switches the whole site live. Your pick is remembered.